Digital Marketer
Anna Prektold
Empowering businesses to thrive in the digital age through tailored strategies and expert guidance.
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6+
years of experience in digital marketing
70+
successful marketing campaigns
50+
satisfied clients
30%
average sales growth for clients
10,000+
social media posts created
500+
hours of trainings and seminars
Hi
I’m Anna, a digital marketer in Tallinn
Welcome to my digital marketing corner! My name is Anna Prektold, and I am passionate about transforming businesses through data-driven digital marketing strategies.
My Approach
In the ever-evolving world of digital marketing, I believe that success is rooted in a solid foundation of data and analysis. Here’s how I ensure your marketing efforts are both effective and impactful:
Data Gathering:
I start by collecting comprehensive data about your business, industry, and target audience. This includes market trends, customer behavior, and competitive analysis.
In-Depth Analysis:
Once the data is gathered, I dive deep into analysis. By identifying patterns, opportunities, and potential challenges, I gain valuable insights that inform the next steps.
Tailored Strategy:
Based on the analysis, I develop a customized digital marketing strategy that aligns with your business objectives. This strategy is designed to maximize your ROI and drive measurable results.
Implementation and Optimization:
With the strategy in place, I oversee the implementation process, ensuring every detail is executed flawlessly. I continuously monitor performance and make data-driven adjustments to optimize your campaigns.
Why choose me?
Expertise:
With years of experience in digital marketing, I have a proven track record of delivering successful campaigns.
Personalized Service:
I understand that every business is unique. My approach is tailored to meet your specific needs and goals.
Results-Oriented:
My focus is on achieving tangible results that drive growth and success for your business.
Transparency:
I believe in open communication and keeping you informed every step of the way.
My Skills
- Strategy Development
- Social Media Marketing
- Influencer Marketing
- Analytics and Reporting
- Email marketing
- Brand management
- Content creation
Services
45
45-Minute Digital Marketing Consultation – €85
Step 01
Comprehensive digital audit
- We’ll start by reviewing your current digital marketing efforts, including your website, social media channels, SEO performance, and online advertising campaigns.
- Identify strengths, weaknesses, opportunities, and threats (SWOT analysis) in your existing digital strategy.
Step 02
Goal setting & strategy development
- Discuss your business objectives, target audience, and key performance indicators (KPIs).
- Outline a tailored digital marketing strategy that aligns with your goals and maximizes ROI.
Step 03
Tactical recommendations
- Provide specific, actionable recommendations across various digital marketing channels:
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- SEO
- PPC Advertising
- Social Media Marketing
- Content Marketing
- Email Marketing
- Influencer Marketing
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Step 04
Analytics & performance tracking:
- Explain how to use analytics tools to measure the success of your campaigns and make data-driven decisions.
- Set up key metrics and dashboards to monitor progress and adjust strategies as needed.
Digital strategy consultation
€300
Analysis
Thorough examination of your current digital presence, including website, social media channels, and online reputation.
Goal setting
Collaborative discussion to establish clear and achievable digital marketing objectives aligned with your overall business goals.
Audience identification
Identification of your target audience segments and their online behaviors to inform strategic decision-making.
Channel selection
Recommendation of the most effective digital channels (e.g., social media, email, SEO) based on audience demographics and industry trends.
Action plan
Creation of a customized digital strategy roadmap outlining actionable steps and timelines for implementation.
Social media audit and optimization
€110
Profile assessment
Evaluation of your social media profiles (e.g., Facebook, Instagram, LinkedIn) for completeness, consistency, and branding.
Content analysis
Review of past content performance to identify strengths, weaknesses, and opportunities for improvement.
Audience engagement
Analysis of audience engagement metrics (likes, comments, shares) to gauge effectiveness and identify areas for enhancement.
Optimization recommendations
Personalized recommendations for optimizing profile bios, posting frequency, content types, and engagement strategies.
Content Marketing Plan
€180
Content audit
Assessment of existing content assets to identify gaps and opportunities.
Content calendar
Development of a content calendar outlining topics, formats, and publishing schedules to ensure consistent and strategic content distribution.
Content creation guidelines
Guidelines for content creation, including best practices for writing, visual design, and multimedia production.
Measurement metrics
Establishment of key performance indicators (KPIs) to measure the effectiveness of content marketing efforts and inform future optimizations.
*the price varies if we start account from scratch
Paid advertising campaign setup
€250
Platform selection
Assessment of your business objectives and target audience to determine the most appropriate advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
Audience targeting
Creation of highly targeted audience segments based on demographics, interests, and behaviors to maximize campaign effectiveness.
Ad creative development
Development of compelling ad creatives (text, images, videos) tailored to each advertising platform and audience segment.
Budget allocation
Strategic allocation of advertising budgets across campaigns and ad sets to maximize return on investment (ROI).
Campaign setup
Configuration of ad campaigns, ad groups, targeting options, bidding strategies, and tracking pixels for optimal performance.
Influencer marketing campaign management
€300
Influencer identification
Research and identification of relevant influencers within your industry or niche based on audience demographics, engagement levels, and brand alignment.
Negotiation and outreach
Outreach to selected influencers to gauge interest, negotiate terms (e.g., compensation, deliverables), and secure partnerships.
Campaign planning
Development of influencer marketing campaign strategies, including campaign objectives, messaging guidelines, and content requirements.
Content review and approval
Review and approval of influencer-generated content to ensure alignment with brand guidelines, messaging, and legal requirements.
Performance analysis
Measurement and analysis of campaign performance metrics (reach, engagement, conversions) to evaluate ROI and inform future influencer marketing efforts.
Content creation – IG/FB/LinkedIn/TikTok
€200
Content planning and conceptualization
Developing creative concepts and visual themes for photos and videos that align with your clients’ brand aesthetic and messaging.
Location scouting
Identifying suitable locations or settings for photoshoots and videoshoots that complement your clients’ brand image and messaging.
Photo and video editing
Editing raw photos and videos to enhance visual appeal, correct lighting and color, and ensure consistency with brand guidelines.
Content optimization for digital channels
Tailoring photos and videos for optimal display and engagement across digital platforms.
Cases
Results:
- The number of relevant subscribers (owners of medium-sized businesses) increased – 348 followers in 2 months;
- ER – 7%;
- Impressions on Instagram increased by 12.5%;
- 13 leads entered the company with MC, trainings, business breakfasts;
- according to the conclusions of the All-Ukrainian Industry Analytical Center, the company was awarded the national distinction “Company of the Year 2020” and the corresponding certificate.
- during a month of active presence in the Clubhouse, the number of subscribersincreased to 537, got 1 lead.
- participation in affiliate programs Big money, Business concentrate, Global inspiring forum, LOB;
- Taking part in nominations for entrepreneurs: Heroes of business, Best entrepreneurs according to MC today.
Results for Linkedin:
- view growth +206%
- visitor growth +162%
- growth of following users +500%
- the organic increase in subscriptions = 50 users, without the paid media involvement.
Results:
- a database of editors was collected and processed, personal proposals for cooperation were developed and sent;
- cooperation took place on the terms of the company, free of charge;
- the monthly publication plan has been fulfilled;
- the brand was featured in Vogue, Marie Claire, Harper’s Bazaar, Schon, Grazia, Pap magazine, L’officiel.
- the brand was featured on the covers of Harper’s Bazaar, Grazia, La Palme magazine.
Results:
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bloggers were segmented according to the general gradation: mega-influencers, macro-influencers and micro-influencers;
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each profile was analyzed according to the criteria of “live” activity on Instagram: reach, subscriber growth, ER.
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achievement of planned targets for the number of collaborations per month – 4 collaborations;
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all collaborations were successfully carried out in accordance with the terms of conditions (on a barter basis);
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growth of subscribers 180-250 per month;
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romi 145%.
Results:
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Meta Ad CTR: 3.5% – 4.7%
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Goal conversion rate: 175.94%
-
Average session duration 2:32
-
Goal completion: 4286
-
FB reach (01.04-31.07) : 1 018 867
-
IG reach (01.04-31.07) : 168 078
-
FB followers: 123 per month
-
IG followers: 212 per month
-
ER growth: + 3.7%
Results (1st month) :
- involved accounts + 219%;
- profile visit +49.7%;
- ER increased from 1.9% to 3.8%.
Results for a 3 months :
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+425 new subscribers;
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involved accounts + 1130%;
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profile visit +247%;
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594 clicks on websiteper month
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ER increased from 2.5% to 4.7%.
